2024 Mercedes-Benz EQB 300 Review

Intro

The luxury EV SUV market is starting to get quite crowded in Canada. Even in this crowded segment, the 2024 Mercedes-Benz EQB presents an intriguing proposition: a fully electric compact luxury SUV with optional seven-seat capacity built on the successful GLB platform. Unlike many EVs that emphasize futuristic styling, the EQB takes a more pragmatic approach, keeping the boxy, functional proportions of its GLB cousin while incorporating distinctive EQ design elements. This practical philosophy extends throughout the vehicle, creating an experience that feels like a natural progression for Mercedes customers rather than a revolutionary departure.

Thanks to Mercedes-Benz Canada, I had the chance to test drive the 2024 EQB 300 4MATIC for one week to find out what Mercedes-Benz brings to the increasingly competitive electric SUV segment.

Below is my unbiased review:

Exterior

The EQB 300 keeps the GLB's boxy, squared-off profile – which I find refreshing in today's market where most EVs have aggressively sloped rooflines that look sleek but eat into interior space. Mercedes made the smart choice of changing just enough details to give it electric identity without reinventing the wheel. Up front, you'll notice the EQ lineup's signature "Black Panel" grille with that distinctive light bar running between the slim LED headlights – it creates a unique light signature that's immediately recognizable at night.

From the side, it's still very much a GLB, with those practical SUV proportions, short overhangs and the long, straight roofline that maximizes headroom and cargo space. The 19-inch aerodynamic wheels (18-inch standard) and streamlined door handles help cut through the air while adding a modern touch.

Around back, there's another light bar connecting the slim LED taillights – firmly establishing its EQ family connection. I particularly appreciate that Mercedes kept the tailgate opening wide and square instead of compromising with a heavily sloped design. It makes loading bulky items so much easier than in many competitors. The EQB manages to look distinctly electric without going overboard on futuristic styling cues.

Our tester came in High Tech Silver Metallic, which looks sharp and contemporary without trying too hard.

Interior

Step into the EQB 300, and you immediately notice how Mercedes has managed to blend their traditional luxury feel with just enough tech to remind you this is an electric vehicle. The dashboard looks familiar if you've been in a GLB before – those cool turbine-style air vents and the horizontal metallic bar design are still here, but they are accompanied by 64-color ambient lighting that really transforms the cabin's mood at night.

I love the seating position – it's properly upright with great visibility all around. The front seats are genuinely comfortable for even taller drivers, with plenty of power adjustments and three-level heating that was a godsend during Canadian winters.

Run your hand across the interior surfaces and you'll find soft-touch materials in all the right places. The black leather sport seats in our tester are both supportive and plush. One thing I particularly appreciate is that Mercedes kept physical buttons for the climate controls instead of burying everything in touch menus like so many new EVs – it's so much easier to adjust the temperature without taking your eyes off the road.

The second row is surprisingly roomy. The seats slide forward and back about 14 cm, so you can choose between maximizing legroom or cargo space. We don't have the optional third row in our test vehicle. I imagine it would be tight for adults, but should be perfectly usable for children, which makes this one of very few electric vehicles that can genuinely accommodate seven people in a pinch.

Our tester had the panoramic sunroof. It makes a huge difference in making the cabin feel airy and spacious.

Infotainment

The MBUX (Mercedes-Benz User Experience) infotainment system in the EQB 300 centers around dual 10.25-inch displays – one serving as a digital instrument cluster, the other as the main touchscreen interface. The system offers crisp graphics and responsive performance, though some menus require more steps than ideal when making adjustments on the move.

EV-specific features include comprehensive energy monitoring, range calculations that account for route topography and climate conditions, and a charging station finder that incorporates facilities into route planning. The system also allows pre-configuration of charging preferences and climate pre-conditioning while connected to power – essential for preserving range in Canadian winters.

Voice control via the "Hey Mercedes" assistant continues to impress with its natural language recognition, allowing control of navigation, climate, and entertainment functions without removing hands from the wheel. The system can also answer general knowledge questions and integrate with smart home devices.

Connectivity options include wireless Apple CarPlay and Android Auto, Bluetooth audio, and a wireless charging pad located in the center console. Four USB-C ports (two front, two rear) provide power for devices throughout the cabin. Mercedes me Connect services enable remote vehicle monitoring, preconditioning, and charging control via smartphone.

The optional Burmester surround sound system ($1,1000) delivers impressive audio quality with rich bass and clear highs, making the most of the EQB's exceptionally quiet cabin. 

Navigation features augmented reality guidance that overlays directional arrows on a live camera feed on the center display – particularly helpful in complex urban environments. The system also highlights nearby charging stations when the battery level gets low, adding peace of mind during longer journeys.

Safety and Driver Assistance

The EQB 300 comes equipped with Mercedes' comprehensive suite of safety and driver assistance features, making it one of the most well-equipped vehicles in its class. Standard equipment includes:

• Active Brake Assist with pedestrian and cyclist detection
• Attention Assist driver drowsiness monitoring
• Blind Spot Assist with exit warning function
• Active Lane Keeping Assist
• PRE-SAFE® anticipatory occupant protection
• Car-to-X Communication
• Crosswind Assist
• Active Speed Limit Assist

Our test vehicle also included the optional Active Distance Assist DISTRONIC ($780), the 360-degree camera system ($780), and the Dashcam ($270). All three are worth the price in my opinion.

Mercedes has reinforced the EQB's battery pack with a rigid frame structure and placed it within the protected area of the vehicle floor, enhancing safety in the event of a collision. While the EQB hasn't yet received specific Canadian safety ratings, the structurally similar GLB earned a Top Safety Pick+ designation from the IIHS.

Driving

The EQB 300 features a dual-motor all-wheel-drive system producing 225 hp (168 kW) and a substantial 288 lb-ft of torque. While not positioning itself as a performance vehicle, the instantaneous torque delivery creates brisk acceleration from a standstill, with 0-100 km/h arriving in 8 seconds – entirely adequate for a family-oriented vehicle.

More impressive than outright acceleration is the refined power delivery. The motors operate with exceptional smoothness, delivering power progressively without the abrupt surges some electric vehicles exhibit. The all-wheel-drive system distributes torque seamlessly between axles, providing outstanding traction on slippery winter roads – a crucial attribute for Canadian drivers.

Ride quality strikes an excellent balance between comfort and control. The suspension – MacPherson struts up front and a multi-link setup at the rear – absorbs road imperfections effectively while maintaining composure through corners. The EQB feels substantial on the road, with the low-mounted battery pack providing a planted feel despite the relatively tall body.

Steering is precise if somewhat light, prioritizing ease of use over sporty feedback. This fits the vehicle's character well, making it easy to maneuver in urban environments while remaining stable at highway speeds. Four selectable regenerative braking levels controlled via steering wheel paddles allow customization from nearly free-coasting to one-pedal driving, with the strongest setting providing enough deceleration to handle most driving situations without touching the brake pedal.

The 70.5kWh battery provides an official range of 330 km. During my one week test drive, I was getting about 300 km of range. While not class-leading, this range proves sufficient for most daily driving patterns with occasional charging stops required only for longer journeys.

DC fast charging capability allows for 10-80% charging in approximately 30 minutes at up to 100 kW chargers, while a full charge on a Level 2 home charger (11 kW) takes about 7.5 hours. The charge port is conveniently located on the right rear fender – the same position as a fuel filler on conventional vehicles.

Perhaps the EQB's most impressive driving characteristic is its refinement. Cabin noise levels remain exceptionally low at all speeds, with minimal wind or road noise intruding. Combined with the absence of engine vibration, this creates a serene driving environment that enhances the premium experience and reduces fatigue on longer journeys.

Cargo Space & Storage

The EQB's boxy shape translates to excellent space utilization, maintaining most of the GLB's impressive practicality despite housing an electric powertrain. Behind the second row, you'll find 465 liters of cargo space – enough for several large suitcases or a substantial grocery haul. Fold the second row, and capacity expands to 1,620 liters, creating a flat load floor ideal for bulkier items.

When equipped with the optional third row, cargo space naturally diminishes when all seats are in use, leaving space for only a few small bags behind the rearmost seats. However, the third row folds flat when not needed, preserving cargo capacity for everyday use.

The EQB offers numerous thoughtful storage solutions throughout the cabin. Front door pockets easily accommodate large water bottles, while the center console provides a sizeable bin under the armrest along with cupholders and a wireless charging pad. Rear passengers get their own door pockets, seatback pockets, and a fold-down center armrest with cupholders.

Additional storage spaces include a small compartment above the glove box, perfect for sunglasses or small electronic devices, plus a hidden storage area under the cargo floor – ideal for the included charging cables or items you'd prefer to keep out of sight.

The standard power tailgate includes height adjustment to accommodate lower garage ceilings, while the wide opening and low load lip make loading heavy items easier than in many competitors. Our tester included the optional hands-free function, allowing the tailgate to open with a foot motion under the rear bumper – particularly useful when approaching the vehicle with arms full.

Verdict

The 2024 Mercedes-Benz EQB 300 4MATIC successfully translates the practical appeal of the GLB into the electric era while adding the refinement benefits inherent to EVs. It doesn't attempt to rewrite the rules of what an electric vehicle should be, instead focusing on delivering a well-rounded luxury experience that happens to be electric.

For Canadian families considering the transition to electric driving, the EQB makes a compelling case with its combination of premium amenities, practical packaging, and all-weather capability. While its range won't match longer-distance champions like the Tesla Model Y, it offers sufficient capacity for daily driving with occasional charging stops required only for longer journeys.

The EQB's greatest strength lies in its execution of the fundamentals: comfortable seating, quality materials, refined driving dynamics, and intuitive technology. Add the optional third row, and it becomes one of the few electric vehicles capable of occasional seven-passenger duty – a significant advantage for growing families who might otherwise need a second vehicle.

At its price point, the EQB faces competition from both premium and mainstream electric SUVs. However, it distinguishes itself through its combination of Mercedes-Benz quality, practical packaging, and comprehensive safety features. For buyers already considering a GLB who are open to electric driving, the EQB represents a natural progression with minimal compromises and significant refinement benefits.

The EQB 300 may not be the flashiest or longest-range electric vehicle available, but it excels at being a premium family SUV that happens to be electric – and that makes it an excellent option for Canadian drivers looking to make the transition to electric driving without sacrificing luxury or practicality.

MSRP

Base Price (EQB 300 4MATIC): $64,990 As-Tested Price: $79,980